Welcome to Arts Marketing Blog

Welcome to artsmarketingblog.org  A home for professional and volunteer marketers who help us to promote appreciation, sustainability and advocacy of the arts.

Spring is upon us and I’m looking forward to a busy calendar filled with great conversations and growth. Looking forward to launching bi-weekly webinar series in March and Apirl and presenting again at the Arts Reach Conference at NYU on March 18 & 19. Three sessions on Marketing Audits and Arts Marketing Trends A-Z.

Watch for us to continue our conversations on these pages in the months to come as we dig into topics that are important to the professional arts and events promoters who visit and the organizations they serve.

For those of you who may be new to ArtsMarketingBlog, this platform is dedicated to the individuals who are involved in the day-to-day marketing of the arts, events and other non-profit organizations, and hopefully presents a sounding board for so many to confirm that you are not alone! Feel comfort that the challenges you face are shared by professionals everywhere who work in support of the arts.

Just as our graphic represents, we exist at the intersection of where the Arts meet the Market. We are all engaged on a daily basis of delivering the art of artists to the market of enthusiasts and supporters. This is the same responsibility of us all, no matter the area of the arts or events your particular organization presents. The goal is the same for everyone: to connect audiences to the art and our artists.

Of course blogs are interactive tools for a reason and I sincerely hope you will engage in the conversation. Together we should be able to solve each other’s challenges and hopefully pose some new one questionss.

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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.