Tesla and Thunderdog

I’m not normally one to get caught up in the prepackaged hype affiliated with the large-scale undertakings that consume our newsfeeds and cable news.

But in the first full week of February 2018 – I can attest to being moved by two images this week that speak as much of visceral passion as the authentic joy each represented.

Being a resident of the northern suburbs of Philly, one might think I’m an Eagles fan. Not quite. However, the sense of unbridled joy and excitement surrounding the Super Bowl victory this past week was well deserved… which brings me to my first favorite image of the week.

jason-kelce

Eagles lineman (and baritone sax player) Jason Kelse took to the Championship parade route in an authentic Mummer costume from the Avalon string band. While the sight of this burly, 300 pound offensive lineman may have caught the majority of the US and world off-guard (What in the hell was he wearing?); for those in the Philly region, they understood exactly the origins of the costume was and what it meant. It was Philly, through and through.
We read a lot about authenticity and being generic. How many people jump on the bandwagon, only to be ridiculed or questioned “why?” or “what were they thinking?” For one brief moment in time, this World Champion ‘Thunderdog’ nailed it. The sight is spectacular and means a great deal to everyone reveling in the success of their team, their Eagles.

Fan or not, the saluting of the Philly region by wearing a costume so traditional that it meant something to everyone who mattered, but was completely lost on the rest of America is an effort well done.

(By the way, his speech from the steps of the Art Museum is a keeper as well!)

Now on to the second image of the week…

tesla spacex

If you’ve read this blog for a while, you’ll know my fascination with the Space-X program and their first joyous celebration of the return of the rockets to terra firma after a brief flight a few years ago.

Earlier this week Space-X took to the heavens again, this time in a test of the largest rocket in the fleet. Tucked away in the payload bay was a Tesla convertible complete with Spaceman, a mannequin dressed in space suit, destined to spend the rest of eternity in space. Pretty dull week, huh?

Whether it was intentional or not, the statement made by the image of seeing this car in space is one that touches all of us in a meaningful way.

Sure, this same image could’ve been Photoshopped, but the sheer knowledge that it is real and is fun and joyous, allows us to feel a connectedness and spirit of humanity that is difficult to put your hands around. Yes, it was a publicity stunt, but I for one am smiling at the ability for one to imagine and successfully execute upon one’s dreams.

Salud, Mr. Musk, we can’t wait to see your next accomplishment.

Then, as if the Tesla in space wasn’t enough, two rockets came back to Cape Canaveral as planned on the landing pads in Florida. I believe it was Steven Colbert who said in a recent interview, “Those rockets returning and landing side-by-side… that is the future we were promised.”

I could not agree more.

About

Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principal in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the U.S. including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street, a program of the Allentown Chamber of Commerce in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. You can follow Sean on Twitter @skingaspire or email him anytime at sking.aspire@gmail.com

Posted in Arts, Brand, Creativity, Marketing, Motivation, Synergy

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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.