America First: A Marketing Premise

I have a purely anecdotal experience to share with you from randomly walking through a big box store recently.

For several months since the 2016 election and maybe even a little before, I wondered when the emphasis on “Making America Great” would eventually bleed through to the marketing campaigns of manufacturers.

I’ve even had meetings with clients brainstorming about the potential of how to incorporate patriotic messaging into their campaigns for 2017 and beyond.

One of my tried and true approaches when initializing the ideation process on new creative campaigns is to take the temperature of what is happening throughout society and making its presence felt on the zeitgeist at the time. Our team asks ourselves, are there trends that can be capitalized upon to make it event the slightest bit easier for messaging to cut through?

Seeing American flags on a number of dishwashers told me America First is going to be on marketers, and therefore American’s lips, for months and possibly years to come.

Next up, what impact will the current presidency have on the songwriters, authors, playwrights and movie-makers on the next generation of creative expression which will be certain to appear? Count me in as eager to see.