America First: A Marketing Premise

I have a purely anecdotal experience to share with you from randomly walking through a big box store recently.

For several months since the 2016 election and maybe even a little before, I wondered when the emphasis on “Making America Great” would eventually bleed through to the marketing campaigns of manufacturers.

I’ve even had meetings with clients brainstorming about the potential of how to incorporate patriotic messaging into their campaigns for 2017 and beyond.

One of my tried and true approaches when initializing the ideation process on new creative campaigns is to take the temperature of what is happening throughout society and making its presence felt on the zeitgeist at the time. Our team asks ourselves, are there trends that can be capitalized upon to make it event the slightest bit easier for messaging to cut through?

Seeing American flags on a number of dishwashers told me America First is going to be on marketers, and therefore American’s lips, for months and possibly years to come.

Next up, what impact will the current presidency have on the songwriters, authors, playwrights and movie-makers on the next generation of creative expression which will be certain to appear? Count me in as eager to see.

About

Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principal in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the U.S. including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street, a program of the Allentown Chamber of Commerce in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. You can follow Sean on Twitter @skingaspire or email him anytime at sking.aspire@gmail.com

Posted in Arts, Brand, Fundraising, Marketing, Planning, Sales

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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.