For those of us who toil in the world of marketing Facebook is our greatest resource and our toughest challenge.
I love this Slate.com article on how the mysterious Facebook algorithm works. You know, that thing that decides what we see and what we don’t — and more importantly what our fans and donors see and don’t see.
Spoiler alert: it’s really PEOPLE behind it all. Real, live authentic human beings. Who would’ve thought that?
Best takeaway is the future of data: Marketing decisions based on data INFORMED rather than data driven.
Give it a quick read: