In case you missed it, last month Space-X, the Elon Musk-led space racers, accomplished what some may have thought to be the unimaginable. As part of their continuing progress towards making space travel commonplace, Space-X launched a rocket with a payload of 11 satellites, propelled them into orbit and then brought the rocket back down for a safe landing on a launch pad in Cape Canaveral. Amazing!
If I didn’t see it for myself, I wouldn’t believe it. The video actually looks like it is being run in reverse as the rocket lands softly and the engines. It was almost too perfect. Here is the link: https://www.youtube.com/watch?v=O5bTbVbe4e4
Of course, I’m a marketer and not an engineer – so there is a great deal more to the flight plan and the months and years of work put into making such an accomplishment a reality. I apologize for simplifying down to a few sentences, but celebrating such an accomplishment MUST be done.
And celebration is why am I writing about this on an arts marketing blog. The celebration of all of the dreams and hard work to make those dreams a reality is palpable in the video. It’s true. It’s genuine. It’s what we all search for in a work environment or on a team or part of a theater, dance or musical production.
At about 32 minutes into the video, while some geniuses are giving a layman’s explanation to the intricacies of the project, an audible roar begins to build in the background as the entire team of hundreds realize what’s about to happen. All of the studying. All of the work. All of the tests. All coming to a conclusion before their eyes. It’s enough to bring tears of joy to your eyes – if not raise some major goose bumps!
The convergence between what is about to happen and the ongoing commentary is not contrived as so much is in these days of hyper-planned media extravaganzas. Look no further than Starwarsification I mentioned in a recent post.
I’d trade the authenticity of this amazing real-time video for every over-Disney-fied, Oscar-telecasted, reality-based, Super Bowl halftime performance ever. There’s an emotion that is triggered in us all when we witness real people with true passion. It simply cannot be duplicated.
Hat’s off for a tremendous accomplishment and an even better example of what it means to be a true team. Bravo!