On Your Hashtags, Get Set, GO!
With #Giving Tuesday (#GT) now under 45 days away, your Executive Director is asking what’s the plan. Do you have a plan?
#GT is the international phenomenon that has become the brand name for causes to fundraise, and specifically online fundraise, for one day in December across the country and around the world.
The main concept behind #GT is not necessarily just to raise the most amount of money, but in its fourth year, the movement has become a one day public relations campaign that focuses attention on the amazing work thousands of non-profits do on a daily basis.
Here are a few tips to help you with Top 10 Tips for 45-Day planning.
#1 – Use #GT to launch December end of year fundraising campaign or give your fourth quarter fundraising an additional boost. One of the biggest concerns is that #GT will take away from your current fundraising. Using #GT to launch your campaign or to give it a much-needed added boost is an excellent way to take advantage of an international fundraising movement that will gain more attention than anything we can hope to do alone.
#2 – Don’t ask for money, ask for connections – Budgets are pretty much exhausted for the year, so if you’re reaching out to your corporate or philanthropic benefactors within the next few weeks, it is probably too late to secure a contribution. However, your partners may be willing to connect you through their communication channels internally and externally to promote your #GT plans.
#3 Have a plan to move small donors to larger contributors, volunteers and more. Your internal strategy for “moves management” or moving donors and benefactors up the ladder of engagement should be well engrained in your fundraising and development plans, so #GT is a chance to bring new donors to you.
Keep in mind that the majority of #GT donations will be less than $100 – possibly under $50, but what makes them so valuable is that they will most likely come from brand new supporters to your organization. Be sure to be on high alert to manage the newest members to your organization when they join you on #GT. These new fans may grow to become the biggest friends you have in the months and years to come.
#4 Think about offline promotions. While #GT is mainly an online movement, there’s plenty that can be accomplished to bring attention to your work and your fundraising
#5 Think partnerships – Collaborations are more than just a buzzword. Partnering with organizations that are similar in the work they do or geography they share, can become a strategy for delivering the #GT message to a wider audience.
#6 Be aware of what is happening locally. Are other non-profits deeply engaged with #GT. Have they already announced their plans? Are the local media outlets already engaged in a #GT campaign that you can leverage? Are the local Chambers of Commerce, non-profit councils or groups creating a cooperative venture that works with your fundraising plans?
#7 Don’t lose your mind – #GT is a one-day celebration, don’t lose sight of all of your other strategies and goals. Don’t expect #GT to answer all of your needs and to be a six figure money-maker. You need to continue to do all of the things you do the other 364 days of the year. Just think of #GT as an added shot of espresso in your coffee on Dec. 1.
#8 Rally the troops – Use #GT as a rallying cry for the entire organization – not just the fundraising team. Get buy in from every level of the organization and get them psyched for Dec. 1. It’s a great day for everyone to focus on a round a common theme and will hopefully energize the entire staff.
#9 Have a plan for #Thank You Thursday – We all know that the secret to building long term relationships with a donor begins with a thank you. After expending all of your efforts on #GT, and logging all of your donations on Wednesday, it’s incredibly important to spend the full day on #TYT to acknowledge your supporters. This can be done internally through thank you notes, emails, social media and website posts. Or if you have good relationships with your partners and the media, you can go wide with your messaging to thank everyone for their support.
#10 – Take a Pass – Just because it seems as if everyone is doing it, doesn’t mean it fits perfectly within your workflow or your fundraising plan. It is ok to say “no”.
Do you have your #Giving Tuesday plan in place? Take this quick #Giving Tuesday Preparedness Survey and see if you’re ready to make the most out of this day of giving. #Giving Tuesday 2015 Preparedness Survey
Would you like some feedback on your plans for #Giving Tuesday? Connect with Sean King at firstname.lastname@example.org or Tweet to Twitter @skingaspire with your questions.