Had a great time working with the folks at the Arts Reach Conference at NYU last weekend. Lots of great ideas and stimuli to bring back to the office and share with others.
I did have a sense of overall “positivity” from the conference attendees. It seems as if the arts are starting to ride the wave of the strength of the economic improvement. By no means are we out of the woods, but it seems as if technology has become the great equalizer and has allowed us to do things that the huge marketers have had access to for years. And the good news is we are using those resources FULLY!
More to come on more impressions from the conference later, but if you’ve been following along, I’m sharing the Eight Steps to Collaboration. Today we take a look at The Appeal of Collaboration. By arts organizations collaborating, they are able to tell a great story. Here is a brief synopsis:
The Appeal – One party that is very receptive to the collaboration between multiple organizations are the funders. What Executive Director hasn’t heard from at least one benefactor that they should partner or collaborate with another organization in the same region? As the number of non-profit organizations continues to grow exponentially, the demand for funds increases proportionally. Funders are becoming overwhelmed with requests that will eventually impact their giving and arts organizations can no longer count on the same methods to drive the same revenue. Funders will appreciate forward thinking organizations who do more with less, look for opportunities to collaborate and make their dollars do more.