Conference Impressions and Collaboration Continued

Had a great time working with the folks at the Arts Reach Conference at NYU last weekend. Lots of great ideas and stimuli to bring back to the office and share with others.

I did have a sense of overall “positivity” from the conference attendees. It seems as if the arts are starting to ride the wave of the strength of the economic improvement. By no means are we out of the woods, but it seems as if technology has become the great equalizer and has allowed us to do things that the huge marketers have had access to for years. And the good news is we are using those resources FULLY!

More to come on more impressions from the conference later, but if you’ve been following along, I’m sharing the Eight Steps to Collaboration. Today we take a look at The Appeal of Collaboration. By arts organizations collaborating, they are able to tell a great story. Here is a brief synopsis:

The Appeal – One party that is very receptive to the collaboration between multiple organizations are the funders. What Executive Director hasn’t heard from at least one benefactor that they should partner or collaborate with another organization in the same region? As the number of non-profit organizations continues to grow exponentially, the demand for funds increases proportionally. Funders are becoming overwhelmed with requests that will eventually impact their giving and arts organizations can no longer count on the same methods to drive the same revenue. Funders will appreciate forward thinking organizations who do more with less, look for opportunities to collaborate and make their dollars do more.

About

Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principal in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the U.S. including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street, a program of the Allentown Chamber of Commerce in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. You can follow Sean on Twitter @skingaspire or email him anytime at sking.aspire@gmail.com

Posted in Collaboration, Marketing, Partnerships, Synergy

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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.