Collaboration Week Part 2

As collaboration week continues, I’m happy to report there’s been added excitement surrounding the current Allentown Arts Marketing cooperative and as we share the concept for the future throughout the business and artistic organizations, there seems to be growing momentum for the initiative. Much, much more to be shared as we move along.

But for today, I’m happy to share another one of the components to building a collaborative movement where you are and through the projects you are working on. After introducing yesterdays’ Catalyst. Today we explore another necessary person or persons who will help you move towards collaborative success. Ladies and gentlemen, The Sherpa:

A Sherpa – In any successful venture, inevitably someone will wind up taking the lead and guiding the adventure. In the case of collaborations between small to medium non-profit organizations, there’s rarely free time for staff members to take on additional workload.  However, given the right circumstances and individual’s skill sets, it’s possible to find the right person(s) to rally the troops and keep everyone on task. Shifting the responsibility of leadership between different individuals depending on the project or campaign protects against burn-out and shares the load.

About

Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principal in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the U.S. including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street, a program of the Allentown Chamber of Commerce in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. You can follow Sean on Twitter @skingaspire or email him anytime at sking.aspire@gmail.com

Posted in Collaboration, Marketing, Partnerships, Synergy

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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.