Thanks to everyone who joined in on today’s conversation on Building Blocks of Brand for the International Festival and Events Associations (IFEA).
Some takeaways from me:
• I can’t believe how fired up I get about subjects like branding and marketing. I LOVE THIS STUFF!
• 90% of attendees believe they are partnering with brands like their own in sponsorship agreements
• 20% of attendees believe they are building brand “all of the time” in their marketing and activation (Secret – We are always building brand)
•48% of attendees believe their event/festival/org has a brand. (Secret #2 – We ALL have a brand)
The companion article to the Building Blocks of Brand webinar will be posted here on artsmarketingblog.org after it is published in IFEA’s i.e.Magazine in March.
Next stop: Arts Reach Conference at NYU March 20-21 speaking about another one of my passions Collaboration!