Brand New Morning

Woke up this morning to a report about the most successful brands in the world. In preparation for an upcoming webinar and companion article for the IFEA, I’ve been doing a lot of work recently on brands and how brand impacts every organization – from the very smallest to the very tallest – so this perked me right up.

Brands are like opinions. Everyone has one – but not everyone leverages it correctly. A brand is much more than a logo, and its one of those things that we do not have much control of, as in the end it’s what others say about us, rather than what we say about ourselves. We can only hope to be able to build  upon our most basic attributes, but external forces sometimes conspire against us.

As for the morning business report, turns out that LEGO has overtaken Ferrari as the most powerful brand. Hmmm. Apple remains the most valuable brand and Twitter is the fastest growing brand. Check back with me in a year on where those brands stand in 2016!

Watch this space for more on brand in the coming weeks.

About

Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principal in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the U.S. including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street, a program of the Allentown Chamber of Commerce in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. You can follow Sean on Twitter @skingaspire or email him anytime at sking.aspire@gmail.com

Posted in Brand, IFEA, Marketing

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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.