Woke up this morning to a report about the most successful brands in the world. In preparation for an upcoming webinar and companion article for the IFEA, I’ve been doing a lot of work recently on brands and how brand impacts every organization – from the very smallest to the very tallest – so this perked me right up.
Brands are like opinions. Everyone has one – but not everyone leverages it correctly. A brand is much more than a logo, and its one of those things that we do not have much control of, as in the end it’s what others say about us, rather than what we say about ourselves. We can only hope to be able to build upon our most basic attributes, but external forces sometimes conspire against us.
As for the morning business report, turns out that LEGO has overtaken Ferrari as the most powerful brand. Hmmm. Apple remains the most valuable brand and Twitter is the fastest growing brand. Check back with me in a year on where those brands stand in 2016!
Watch this space for more on brand in the coming weeks.