Who do you think has the more difficult position?
– The development team who earned $3 million in August 2013
– The development team who has a year over year goal of $102 million for August 2015
Of course, I write this in jest with complete honor, respect and appreciation for the job the great people who work combatting the horrendous ALS disease.
But from the outside in a purely marketing and development standpoint, its an awfully difficult position to be in when lightning is captured.
Thankfully, through all of the great work and immense outpouring across the globe, we are steps closer to the goal of eradicating the disease forever and I hope for even more “challenges” in our future to show the power of good in using the tools of our connection economy for great things.