Blog Archives

Marketing Will Break Your Heart

There’s absolutely no doubt about it. As long as you are in the marketing profession, one day you will have your heart broken by marketing. That one day, when you think you have everything aligned, and the results of all

Posted in Accountability, Marketing, Marketist

The Mysterious Force of Accountability

There are few forces you will encounter as an arts marketer as powerful as accountability. Accountability for yourself and your own actions and those of your colleagues are what propel projects and programs forward. On the other hand, the lack

Posted in Accountability, Marketing, Marketist
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.