Blog Archives

Super Bowl Teachable Moment

Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last

Posted in Accountability, Failure, Loyalty, Motivation, Politics

Who’s Your Target? Promos That Don’t Make Sense

There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer

Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media

DIY Marketing Audits – The Basics

After taking the time to determine whether or not embarking in an audit is the most important and valuable use of your time, it is time to focus on the basics of the audit trail. While financial audits of organizations

Posted in Accountability, Brand, Content Marketing, Event Marketing, Fundraising, Marketing, Marketing Audits, Planning

Audit Fun for Arts & Events Marketers – An Intro

So here you are, running 100 miles per hour, eyes focused onto your laptop, mobile phone by your side, you’ve got this. You’re a marketing professional ready to make the next event, festival, arts installation, dance performance or concert a

Posted in Accountability, Content Marketing, Marketing, Marketing Audits, Planning, Social Media

So How’d You Do? Part 1

  For so many of us in the non-profit ranks – and especially the arts – the end of the year campaign is usually the most stressful time of the year with heavy performance schedules and fundraising, coupled with the

Posted in Accountability, Fundraising

Dime a Dozen

As the  saying goes, ideas are a dime a dozen. The secret to making great ideas come to life is identifying the ones which will get you closer to your ultimate goal. We’ve all sat through those meetings where  intentions

Posted in Accountability, Failure, Marketing

What’s the Cost?

Most of us have been lucky enough not to be caught in the middle of a belt-tightening budget process, but for others in the non-profit world, it’s difficult to avoid. Whether you’ve been caught in a down cycle of the

Posted in Accountability, Content Marketing, Fundraising, Marketing

Charting Your Way to Success

No matter the project, one must always have set up a numeric goal and a plan by which way to get there. Because the second half of marketing is the sales function, there are no doubt steps along the way

Posted in Accountability, Fundraising, Marketing, Motivation, Planning

A Million Views and So What?

So I’ve never been fortunate enough to tap into a viral fad that created a quarter, half or one million views on a YouTube channel   in just a matter of days or hours. Few of us have or ever

Posted in Accountability, Content Marketing, Creativity, Marketing

A Cure for Marketer’s Block?

So much is always written about writer’s block, but what happens when there’s marketer’s block?  We have all been stricken by this affliction at some point or another. Marketer’s block is a debilitating disease, which if left to foster, can

Posted in Accountability, Fundraising, Marketing, Marketist
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.