Blog Archives

#Giving Tuesday Podcast

Thank you to Beth Brodovsky for the invitation to participate in the Driving Participation series of podcasts focused on #Giving Tuesday. During the conversation, we shared some insights on where #Giving Tuesday is in 2015, it’s fourth year of existence and where

Posted in #Giving Tuesday, Collaboration, Fundraising

An Annual Campaign Story Part 3: Timeline to Terrific Tallies

An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign In the first two Annual Report posts, we laid out the basic plan and the engagement of content and media. Now, we take you on a brief

Posted in Content Marketing, Fundraising, Marketing, Motivation

An Annual Campaign Story Part 2: 6 Tips to Improve Fundraising Results

An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign Making the decision to use a wide variety of media means that you have a toolbox chock full of entertainment nuggets and assorted information platforms for your

Posted in Content Marketing, Fundraising, Marketing, Motivation

An Annual Campaign Story Part 1: 6 Simple Steps to Success

An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign Part 1:  6 Simple Steps to Success As non-profit fundraisers, we all face new campaigns with equal parts excitement and trepidation. Our goal: to reach the successes

Posted in Content Marketing, Fundraising, Marketing, Motivation

Promotions at Events: Activating Different Audience Segments

When confronted with the challenge of multiple audiences at the same event it takes a little ingenuity and creativity to get your guests to engage at the level you wish. Sure, most zen marketers believe everything to be organic and

Posted in Creativity, Event Marketing, Fundraising, Marketing, Sales, Sponsorships

What’s the Cost?

Most of us have been lucky enough not to be caught in the middle of a belt-tightening budget process, but for others in the non-profit world, it’s difficult to avoid. Whether you’ve been caught in a down cycle of the

Posted in Accountability, Content Marketing, Fundraising, Marketing

Cross Your T’s Before You Cross-Promote

Ideally you should be able to combine different projects and programs all across your organization in an effort to improve the results of each. But for many, the cross-promotion inevitably gets stalled because the proper steps are not outlined and

Posted in Fundraising, Marketing, Marketist, Synergy

Sales Force – The Accidental Windfall

The phone rings in the office one day. Out of the blue an order that is 25% of your annual budget is on the other end. But wait! How can that be? You’ve been working diligently on another project, which

Posted in Fundraising, Marketing, Marketist, Partnerships, Sales

Charting Your Way to Success

No matter the project, one must always have set up a numeric goal and a plan by which way to get there. Because the second half of marketing is the sales function, there are no doubt steps along the way

Posted in Accountability, Fundraising, Marketing, Motivation, Planning

Baking Premium Access into Your Plan

Airlines do it. Retailers do it. Hoteliers do it. Sports team do it, but in a slightly different way. Many of the largest non-profit arts organizations do it, for yet another set of reasons. So why don’t you? What are

Posted in Creativity, Fundraising, Loyalty, Marketing, Marketist
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.