Blog Archives

And a Baby Giraffe Makes Three

As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas

Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy

America First: A Marketing Premise

I have a purely anecdotal experience to share with you from randomly walking through a big box store recently. For several months since the 2016 election and maybe even a little before, I wondered when the emphasis on “Making America

Posted in Arts, Brand, Fundraising, Marketing, Planning, Sales

2 Years Removed from the Ice Bucket Challenge

I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons

Posted in Arts, Collaboration, Creativity, Event Marketing, Fundraising, Marketing, Social Media, Synergy

Pick Your Force Majeur; Lemons into Lemonade

Into every life a little rain must fall. But for event and festival organizers who spend the majority of their lives promoting outdoor events, rain is the ultimate four-letter word. But knowing that inclement weather will be a factor and

Posted in Event Marketing, Events, Fundraising, Marketing

Some Crowdfunding Ruminations

To my friends in the organizational fundraising world, we need to have a talk about crowdfunding. What happens if you don’t have a crowd? Clearly, there will be no funding. Yet, still some organizations try to make this square peg

Posted in Fundraising, Marketing, Planning, Social Media

DIY Marketing Audits – The Basics

After taking the time to determine whether or not embarking in an audit is the most important and valuable use of your time, it is time to focus on the basics of the audit trail. While financial audits of organizations

Posted in Accountability, Brand, Content Marketing, Event Marketing, Fundraising, Marketing, Marketing Audits, Planning

So How’d You Do? (Part II)

In the last full-length blog post, we looked under the hood of end of year campaigns at some of the takeaways from the projects we worked on at the end of 2015. With this installment of the blog, I would

Posted in Fundraising, Marketing

So How’d You Do? Part 1

  For so many of us in the non-profit ranks – and especially the arts – the end of the year campaign is usually the most stressful time of the year with heavy performance schedules and fundraising, coupled with the

Posted in Accountability, Fundraising

Take This #Giving Tuesday Preparedness Quiz

Are you in the throws of preparing for #Giving Tuesday 2015 and just not sure if you’re ready or on the right track? Take this quick #GT Preparedness Quiz to see if you are ready for December 1. https://www.surveymonkey.com/r/KH7HLLZ We’ll

Posted in #Giving Tuesday, Fundraising, Marketing, Social Media

Top 10 #Giving Tuesday Tips for the 45-Day Mark

On Your Hashtags, Get Set, GO! With #Giving Tuesday (#GT) now under 45 days away, your Executive Director is asking what’s the plan.  Do you have a plan? #GT is the international phenomenon that has become the brand name for

Posted in #Giving Tuesday, Collaboration, Fundraising, Marketing, Social Media
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.