Blog Archives

An Annual Campaign Story Part 2: 6 Tips to Improve Fundraising Results

An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign Making the decision to use a wide variety of media means that you have a toolbox chock full of entertainment nuggets and assorted information platforms for your

Posted in Content Marketing, Fundraising, Marketing, Motivation

An Annual Campaign Story Part 1: 6 Simple Steps to Success

An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign Part 1:  6 Simple Steps to Success As non-profit fundraisers, we all face new campaigns with equal parts excitement and trepidation. Our goal: to reach the successes

Posted in Content Marketing, Fundraising, Marketing, Motivation

What’s the Cost?

Most of us have been lucky enough not to be caught in the middle of a belt-tightening budget process, but for others in the non-profit world, it’s difficult to avoid. Whether you’ve been caught in a down cycle of the

Posted in Accountability, Content Marketing, Fundraising, Marketing

Managing Creativity; Some Ideas for Success

Ideas are all around us. It doesn’t make them all great ideas, but nevertheless in the vastness of creativity, it is important to embrace the good ones, and let the other ones go for a future time – or the

Posted in Content Marketing, Creativity, Marketing, Synergy

A Million Views and So What?

So I’ve never been fortunate enough to tap into a viral fad that created a quarter, half or one million views on a YouTube channel   in just a matter of days or hours. Few of us have or ever

Posted in Accountability, Content Marketing, Creativity, Marketing

Collecting But Never Connecting

Facebook fans, e-mail subscribers, Twitter followers, individuals on-site – however you collect data on your supporters, I’m here to tell you it just might not be enough. You can be great in collecting, but unless you are extraordinary in connecting,

Posted in Content Marketing, Creativity, Fundraising, Marketing, Marketist

Put Your Money Where Your Mouth Is

Quick, what is the best way for you to promote your organization?  Advertising? Facebook? Email? Word-of-Mouth? One might argue the best way to promote your arts organization is to let your artists and performers do it for you. This might

Posted in Content Marketing, Creativity, Marketing, Marketist

Content with Your Content

Every day our inboxes are filled with content. And if you’re in the arts marketing space, well then, your inbox is filled with content about content; content marketing to be specific. But are any of us truly content with our

Posted in Content Marketing, Creativity, Marketing, Marketist
Subscribe
Get posts delivered right to your email inbox; just enter your email address below.
Past blog posts
About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.