Excited for @Americans4Arts post in the #NAMPC Blog Salon. Room Where It Happens gives keys to help arts marketers to succeed.
Excited for @Americans4Arts post in the #NAMPC Blog Salon. Room Where It Happens gives keys to help arts marketers to succeed.
Advertising on the other hand usually is. Just a few musings on current state of advertising in my humble opinion. I find myself asking this question a lot – where has all of the creativity gone? Usually I wait until the “Super…
As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas…
There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer…
130 million can’t be wrong Here we live in a climate of hatred, terrorism, a political campaign that is anything but friendly or intellectually stimulating. Marketers spending millions if not billions on ways to create virality and giving names and…
After taking the time to determine whether or not embarking in an audit is the most important and valuable use of your time, it is time to focus on the basics of the audit trail. While financial audits of organizations…
So here you are, running 100 miles per hour, eyes focused onto your laptop, mobile phone by your side, you’ve got this. You’re a marketing professional ready to make the next event, festival, arts installation, dance performance or concert a…
In the last post I wrote about the Democratic side of the Presidential Campaigns, this time we’ll focus a little on the Republicans. Per the usual disclaimer, I will not speak to ideology or of specific politics, but rather as…
Here’s a little chart on the current and future projections for the US Social Network thanks to eMarketer. Facebook remains the king, but Instagram has come so far so fast. Are you using Instagram? I guess some people still use…
A friend of mine and I have had the tradition over the past decade plus to text one another throughout the Super Bowl on the status of the ads, the game, the halftime and in turn, America. Sometimes there have…