Blog Archives

Reaching the Tipping Point in Each Project Part 3

Further exploration of the tipping point takes us to the defining of a project or campaign that can be affected by the phenomenon. Is our organization too small to generate impact? Do we not create enough excitement or awareness in

Posted in Marketing, Marketist, Tipping Point

Putting Yourself Out There; Tipping Point Part 2

The Finer Points on the Tipping Point Part 2 As we wrote in an earlier installment, the tipping point is made up of an initial action, followed up by several quick actions and interactions that start the momentum of a

Posted in Marketing, Marketist, Tipping Point

Finer Points on the Tipping Point Part 1

So much has been written on the science and the psychology of the tipping point that it’s hard to find anything new to write about the phenomenon. But what may not have been explored is how this basic of all

Posted in Creativity, Marketing, Marketist, Tipping Point

Marketing Will Break Your Heart

There’s absolutely no doubt about it. As long as you are in the marketing profession, one day you will have your heart broken by marketing. That one day, when you think you have everything aligned, and the results of all

Posted in Accountability, Marketing, Marketist

Developing a Case for Giving

As arts marketers our number one responsibility is not to create the case for giving to our organization. That’s the reason why we have a fundraising department, right? Get ready for a big shock – it’s all of our responsibility.

Posted in Fundraising, Marketing, Marketist

The Mysterious Force of Accountability

There are few forces you will encounter as an arts marketer as powerful as accountability. Accountability for yourself and your own actions and those of your colleagues are what propel projects and programs forward. On the other hand, the lack

Posted in Accountability, Marketing, Marketist

To the Naked Eye

Successful arts marketers have one thing in common: they can see connections when they might not be noticeable to the naked eye. How the arts marketer sees these connections is vital to reaching the business objectives of the organization. Sometimes

Posted in Marketing, Marketist

Content with Your Content

Every day our inboxes are filled with content. And if you’re in the arts marketing space, well then, your inbox is filled with content about content; content marketing to be specific. But are any of us truly content with our

Posted in Content Marketing, Creativity, Marketing, Marketist

Stay True to Your Dream

Recently I had the pleasure to speak with a great person and good friend about his future pursuits. His situation is like many young people starting out; in this case, trying to determine his course to pursue his dream as

Posted in Marketing, Marketist, Motivation

Introducing The Marketist

This is an incredibly creative space we work in as arts marketers. We’re fortunate to be surrounded by creativity everywhere we look and being able to work with those who are truly blessed with artistic genius or talent from writing,

Posted in Marketing, Marketist
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.