Ideally you should be able to combine different projects and programs all across your organization in an effort to improve the results of each. But for many, the cross-promotion inevitably gets stalled because the proper steps are not outlined and…
Ideally you should be able to combine different projects and programs all across your organization in an effort to improve the results of each. But for many, the cross-promotion inevitably gets stalled because the proper steps are not outlined and…
The phone rings in the office one day. Out of the blue an order that is 25% of your annual budget is on the other end. But wait! How can that be? You’ve been working diligently on another project, which…
When Programming Can’t Cover the Check Marketing Writes Stop me if you’ve heard this one before. Marketing works very hard to set a project in motion with a new partner outside of the organization. If it pans out, everyone wins.…
Airlines do it. Retailers do it. Hoteliers do it. Sports team do it, but in a slightly different way. Many of the largest non-profit arts organizations do it, for yet another set of reasons. So why don’t you? What are…
Facebook fans, e-mail subscribers, Twitter followers, individuals on-site – however you collect data on your supporters, I’m here to tell you it just might not be enough. You can be great in collecting, but unless you are extraordinary in connecting,…
Quick, what is the best way for you to promote your organization? Advertising? Facebook? Email? Word-of-Mouth? One might argue the best way to promote your arts organization is to let your artists and performers do it for you. This might…
Airlines do it. Retailers do it. Hoteliers do it. Sports team do it, but in a slightly different way. Many of the largest non-profit arts organizations do it, for yet another set of reasons. So why don’t you? What are…
Many of marketing’s biggest challenges are just like puzzles where there are separate moves one can make to come up with a solution. If you’ve ever played with a Rubik’s cube, you can sort of identify with the puzzle. A…
So much is always written about writer’s block, but what happens when there’s marketer’s block? We have all been stricken by this affliction at some point or another. Marketer’s block is a debilitating disease, which if left to foster, can…
If you’re like most non-profit arts organizations you are tasked at some point with creating a membership drive for patrons who want to be a closer part of the organization and for those who you want to be a sustaining…