Blog Archives

Cross Your T’s Before You Cross-Promote

Ideally you should be able to combine different projects and programs all across your organization in an effort to improve the results of each. But for many, the cross-promotion inevitably gets stalled because the proper steps are not outlined and

Posted in Fundraising, Marketing, Marketist, Synergy

Sales Force – The Accidental Windfall

The phone rings in the office one day. Out of the blue an order that is 25% of your annual budget is on the other end. But wait! How can that be? You’ve been working diligently on another project, which

Posted in Fundraising, Marketing, Marketist, Partnerships, Sales

When Programming Can’t Cover a Check Marketing Writes

When Programming Can’t Cover the Check Marketing Writes Stop me if you’ve heard this one before. Marketing works very hard to set a project in motion with a new partner outside of the organization. If it pans out, everyone wins.

Posted in Creativity, Marketing, Marketist, Partnerships

Baking Premium Access into Your Plan

Airlines do it. Retailers do it. Hoteliers do it. Sports team do it, but in a slightly different way. Many of the largest non-profit arts organizations do it, for yet another set of reasons. So why don’t you? What are

Posted in Creativity, Fundraising, Loyalty, Marketing, Marketist

Collecting But Never Connecting

Facebook fans, e-mail subscribers, Twitter followers, individuals on-site – however you collect data on your supporters, I’m here to tell you it just might not be enough. You can be great in collecting, but unless you are extraordinary in connecting,

Posted in Content Marketing, Creativity, Fundraising, Marketing, Marketist

Put Your Money Where Your Mouth Is

Quick, what is the best way for you to promote your organization?  Advertising? Facebook? Email? Word-of-Mouth? One might argue the best way to promote your arts organization is to let your artists and performers do it for you. This might

Posted in Content Marketing, Creativity, Marketing, Marketist

Frequent Flyers for the Arts?

Airlines do it. Retailers do it. Hoteliers do it. Sports team do it, but in a slightly different way. Many of the largest non-profit arts organizations do it, for yet another set of reasons. So why don’t you? What are

Posted in Creativity, Loyalty, Marketing, Marketist

Rubik’s Cube of Marketing

Many of marketing’s biggest challenges are just like puzzles where there are separate moves one can make to come up with a solution. If you’ve ever played with a Rubik’s cube, you can sort of identify with the puzzle. A

Posted in Creativity, Marketing, Marketist, Partnerships, Synergy

A Cure for Marketer’s Block?

So much is always written about writer’s block, but what happens when there’s marketer’s block?  We have all been stricken by this affliction at some point or another. Marketer’s block is a debilitating disease, which if left to foster, can

Posted in Accountability, Fundraising, Marketing, Marketist

Marketing Drives

If you’re like most non-profit arts organizations you are tasked at some point with creating a membership drive for patrons who want to be a closer part of the organization and for those who you want to be a sustaining

Posted in Fundraising, Marketing, Marketist
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.