Blog Archives

When Programming Can’t Cover a Check Marketing Writes

When Programming Can’t Cover the Check Marketing Writes Stop me if you’ve heard this one before. Marketing works very hard to set a project in motion with a new partner outside of the organization. If it pans out, everyone wins.

Posted in Creativity, Marketing, Marketist, Partnerships

A Million Views and So What?

So I’ve never been fortunate enough to tap into a viral fad that created a quarter, half or one million views on a YouTube channel   in just a matter of days or hours. Few of us have or ever

Posted in Accountability, Content Marketing, Creativity, Marketing

Baking Premium Access into Your Plan

Airlines do it. Retailers do it. Hoteliers do it. Sports team do it, but in a slightly different way. Many of the largest non-profit arts organizations do it, for yet another set of reasons. So why don’t you? What are

Posted in Creativity, Fundraising, Loyalty, Marketing, Marketist

Collecting But Never Connecting

Facebook fans, e-mail subscribers, Twitter followers, individuals on-site – however you collect data on your supporters, I’m here to tell you it just might not be enough. You can be great in collecting, but unless you are extraordinary in connecting,

Posted in Content Marketing, Creativity, Fundraising, Marketing, Marketist

Put Your Money Where Your Mouth Is

Quick, what is the best way for you to promote your organization?  Advertising? Facebook? Email? Word-of-Mouth? One might argue the best way to promote your arts organization is to let your artists and performers do it for you. This might

Posted in Content Marketing, Creativity, Marketing, Marketist

Frequent Flyers for the Arts?

Airlines do it. Retailers do it. Hoteliers do it. Sports team do it, but in a slightly different way. Many of the largest non-profit arts organizations do it, for yet another set of reasons. So why don’t you? What are

Posted in Creativity, Loyalty, Marketing, Marketist

Rubik’s Cube of Marketing

Many of marketing’s biggest challenges are just like puzzles where there are separate moves one can make to come up with a solution. If you’ve ever played with a Rubik’s cube, you can sort of identify with the puzzle. A

Posted in Creativity, Marketing, Marketist, Partnerships, Synergy

Finer Points on the Tipping Point Part 1

So much has been written on the science and the psychology of the tipping point that it’s hard to find anything new to write about the phenomenon. But what may not have been explored is how this basic of all

Posted in Creativity, Marketing, Marketist, Tipping Point

It’s Not the Why, It’s the What

As a marketing professional in the world of non-profits, and specifically the arts, there are many times where you need to make a creative decision, yet you feel stymied by the choices between going in one direction or another. Some

Posted in Creativity, Marketing

Content with Your Content

Every day our inboxes are filled with content. And if you’re in the arts marketing space, well then, your inbox is filled with content about content; content marketing to be specific. But are any of us truly content with our

Posted in Content Marketing, Creativity, Marketing, Marketist
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.