Blog Archives

Real Life is Never a Waste of Time

Advertising on the other hand usually is. Just a few musings on current state of advertising in my humble opinion. I find myself asking this question a lot – where has all of the creativity gone? Usually I wait until the “Super

Posted in Arts, Brand, Content Marketing, Creativity, Marketing

Where you at?

Salutations! It’s been quite a while since my last post. My apologies. It’s been quite the past several months of activity – from sponsorships to arts marketing bootcamps to mentorships and a new project on arts-led economic development – the

Posted in Arts, Creativity, Events, Marketing, Sponsorships

And a Baby Giraffe Makes Three

As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas

Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy

Who’s Your Target? Promos That Don’t Make Sense

There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer

Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media

2 Years Removed from the Ice Bucket Challenge

I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons

Posted in Arts, Collaboration, Creativity, Event Marketing, Fundraising, Marketing, Social Media, Synergy

Culture Defines Us

One of the most thoughtful minds in the public discourse is Charlie Rose. From his PBS program to his CBS reporting, he is able to constantly shine a new light and different perspective on art, politics and the top stories

Posted in Arts, Creativity, Events, Politics

Super Bowl Meh

A friend of mine and I have had the tradition over the past decade plus to text one another throughout the Super Bowl on the status of the ads, the game, the halftime and in turn, America. Sometimes there have

Posted in Brand, Content Marketing, Creativity, Marketing

Starwarsification of American Culture

Disclaimer – I am not a huge Star Wars fan. As a matter of fact, I’m one of only a few humans in the civilized world that has seen only one (the first) Star Wars movie. Do not hold this

Posted in Brand, Creativity, Marketing, Partnerships, Sponsorships, Synergy

Being Reminded

Daily blogs are a funny thing. Sometimes they have nothing to do with what you are working on (or so you think). Other times, they hit the nail squarely on the head. The best blogs are the ones that make

Posted in Creativity, Marketing, Motivation

Four Failsafe Ways to Leverage Your Own Event

Making the right decision regarding a promotion at one of your events takes a fabulous knowledge of your audience, a splash of creativity, good constructive dialogue between the team members and resources both financial and time, in order to succeed.

Posted in Creativity, Event Marketing, Marketing
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.