How Allentown is using art to shape its downtown
Blog Archives
Cookies Kill Christmas
Although you may not here this from an FDA or CDC official, but parents and gift givers around the globe should be alerted to the fact that cookies, not the sugary sweets you bake, but rather those embedded on your…
Mindfulness, Diversity & Inclusion Pt. 2
In the last post, we wrote about the concepts of mindfulness in your marketing. This time, I’d like to delve a little deeper regarding another session I recently attended on Diversity & Inclusion. The conversation was extremely engaging and taught…
Posted in Accountability, Arts, Brand, Creative Placemaking, Creativity, Diversity, Event Marketing, Inclusion, Marketing
Tesla and Thunderdog
I’m not normally one to get caught up in the prepackaged hype affiliated with the large-scale undertakings that consume our newsfeeds and cable news. But in the first full week of February 2018 – I can attest to being moved…
So That’s It?
Each year I take delight in sharing a few of my observations from the “Super Bowl of Advertising”… the Super Bowl. Sometimes the ads we see make us laugh or cry or think, and as far as the marketers are…
Real Life is Never a Waste of Time
Advertising on the other hand usually is. Just a few musings on current state of advertising in my humble opinion. I find myself asking this question a lot – where has all of the creativity gone? Usually I wait until the “Super…
Where you at?
Salutations! It’s been quite a while since my last post. My apologies. It’s been quite the past several months of activity – from sponsorships to arts marketing bootcamps to mentorships and a new project on arts-led economic development – the…
And a Baby Giraffe Makes Three
As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas…
Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy
Who’s Your Target? Promos That Don’t Make Sense
There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer…
Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media
2 Years Removed from the Ice Bucket Challenge
I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons…
Posted in Arts, Collaboration, Creativity, Event Marketing, Fundraising, Marketing, Social Media, Synergy
Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org. You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.