As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas…
Blog Archives
And a Baby Giraffe Makes Three
Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy
Who’s Your Target? Promos That Don’t Make Sense
There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer…
Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media
2 Years Removed from the Ice Bucket Challenge
I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons…
Posted in Arts, Collaboration, Creativity, Event Marketing, Fundraising, Marketing, Social Media, Synergy
Culture Defines Us
One of the most thoughtful minds in the public discourse is Charlie Rose. From his PBS program to his CBS reporting, he is able to constantly shine a new light and different perspective on art, politics and the top stories…
Super Bowl Meh
A friend of mine and I have had the tradition over the past decade plus to text one another throughout the Super Bowl on the status of the ads, the game, the halftime and in turn, America. Sometimes there have…
Starwarsification of American Culture
Disclaimer – I am not a huge Star Wars fan. As a matter of fact, I’m one of only a few humans in the civilized world that has seen only one (the first) Star Wars movie. Do not hold this…
Being Reminded
Daily blogs are a funny thing. Sometimes they have nothing to do with what you are working on (or so you think). Other times, they hit the nail squarely on the head. The best blogs are the ones that make…
Four Failsafe Ways to Leverage Your Own Event
Making the right decision regarding a promotion at one of your events takes a fabulous knowledge of your audience, a splash of creativity, good constructive dialogue between the team members and resources both financial and time, in order to succeed.…
Promotions at Events: Activating Different Audience Segments
When confronted with the challenge of multiple audiences at the same event it takes a little ingenuity and creativity to get your guests to engage at the level you wish. Sure, most zen marketers believe everything to be organic and…
Managing Creativity; Some Ideas for Success
Ideas are all around us. It doesn’t make them all great ideas, but nevertheless in the vastness of creativity, it is important to embrace the good ones, and let the other ones go for a future time – or the…
Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org. You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.