Blog Archives

Super Bowl Teachable Moment

Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last

Posted in Accountability, Failure, Loyalty, Motivation, Politics

The Joy of Space-X

In case you missed it, last month Space-X, the Elon Musk-led space racers, accomplished what some may have thought to be the unimaginable. As part of their continuing progress towards making space travel commonplace, Space-X launched a rocket with a

Posted in Collaboration, Motivation, Synergy

Being Reminded

Daily blogs are a funny thing. Sometimes they have nothing to do with what you are working on (or so you think). Other times, they hit the nail squarely on the head. The best blogs are the ones that make

Posted in Creativity, Marketing, Motivation

An Annual Campaign Story Part 3: Timeline to Terrific Tallies

An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign In the first two Annual Report posts, we laid out the basic plan and the engagement of content and media. Now, we take you on a brief

Posted in Content Marketing, Fundraising, Marketing, Motivation

An Annual Campaign Story Part 2: 6 Tips to Improve Fundraising Results

An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign Making the decision to use a wide variety of media means that you have a toolbox chock full of entertainment nuggets and assorted information platforms for your

Posted in Content Marketing, Fundraising, Marketing, Motivation

An Annual Campaign Story Part 1: 6 Simple Steps to Success

An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign Part 1:  6 Simple Steps to Success As non-profit fundraisers, we all face new campaigns with equal parts excitement and trepidation. Our goal: to reach the successes

Posted in Content Marketing, Fundraising, Marketing, Motivation

Charting Your Way to Success

No matter the project, one must always have set up a numeric goal and a plan by which way to get there. Because the second half of marketing is the sales function, there are no doubt steps along the way

Posted in Accountability, Fundraising, Marketing, Motivation, Planning

Stay True to Your Dream

Recently I had the pleasure to speak with a great person and good friend about his future pursuits. His situation is like many young people starting out; in this case, trying to determine his course to pursue his dream as

Posted in Marketing, Marketist, Motivation

The Big Fat Zero

Is there a worse feeling at the beginning of a new year then looking at a big, fat round zero? Whether you consider yourself a salesperson or not – if you’re in marketing, you’re in sales. That’s not a bad

Posted in Marketing, Motivation
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.