I’m not normally one to get caught up in the prepackaged hype affiliated with the large-scale undertakings that consume our newsfeeds and cable news. But in the first full week of February 2018 – I can attest to being moved…
I’m not normally one to get caught up in the prepackaged hype affiliated with the large-scale undertakings that consume our newsfeeds and cable news. But in the first full week of February 2018 – I can attest to being moved…
Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last…
In case you missed it, last month Space-X, the Elon Musk-led space racers, accomplished what some may have thought to be the unimaginable. As part of their continuing progress towards making space travel commonplace, Space-X launched a rocket with a…
Daily blogs are a funny thing. Sometimes they have nothing to do with what you are working on (or so you think). Other times, they hit the nail squarely on the head. The best blogs are the ones that make…
An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign In the first two Annual Report posts, we laid out the basic plan and the engagement of content and media. Now, we take you on a brief…
An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign Making the decision to use a wide variety of media means that you have a toolbox chock full of entertainment nuggets and assorted information platforms for your…
An Annual Campaign Story A Trio of Posts on Re-energizing an Annual Campaign Part 1: 6 Simple Steps to Success As non-profit fundraisers, we all face new campaigns with equal parts excitement and trepidation. Our goal: to reach the successes…
No matter the project, one must always have set up a numeric goal and a plan by which way to get there. Because the second half of marketing is the sales function, there are no doubt steps along the way…
Recently I had the pleasure to speak with a great person and good friend about his future pursuits. His situation is like many young people starting out; in this case, trying to determine his course to pursue his dream as…
Is there a worse feeling at the beginning of a new year then looking at a big, fat round zero? Whether you consider yourself a salesperson or not – if you’re in marketing, you’re in sales. That’s not a bad…