Blog Archives

And a Baby Giraffe Makes Three

As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas

Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy

America First: A Marketing Premise

I have a purely anecdotal experience to share with you from randomly walking through a big box store recently. For several months since the 2016 election and maybe even a little before, I wondered when the emphasis on “Making America

Posted in Arts, Brand, Fundraising, Marketing, Planning, Sales

Who’s Your Target? Promos That Don’t Make Sense

There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer

Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media

Change and the Perception of Change

How can you argue against change? Everyone wants the new, the hot, the fresh. Change means better, right? Ask anyone if they want to make more money, pay less taxes, be safer and create a better life for their children,

Posted in Arts, Event Marketing, Events, Marketing, Politics

2 Years Removed from the Ice Bucket Challenge

I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons

Posted in Arts, Collaboration, Creativity, Event Marketing, Fundraising, Marketing, Social Media, Synergy

130 Million and $1.9 Billion – Numbers for the Week

130 million can’t be wrong Here we live in a climate of hatred, terrorism, a political campaign that is anything but friendly or intellectually stimulating. Marketers spending millions if not billions on ways to create virality and giving names and

Posted in Arts, Content Marketing, Events, Marketing, Politics

Culture Defines Us

One of the most thoughtful minds in the public discourse is Charlie Rose. From his PBS program to his CBS reporting, he is able to constantly shine a new light and different perspective on art, politics and the top stories

Posted in Arts, Creativity, Events, Politics
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.