Each year I take delight in sharing a few of my observations from the “Super Bowl of Advertising”… the Super Bowl. Sometimes the ads we see make us laugh or cry or think, and as far as the marketers are…
Each year I take delight in sharing a few of my observations from the “Super Bowl of Advertising”… the Super Bowl. Sometimes the ads we see make us laugh or cry or think, and as far as the marketers are…
Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last…
How can you argue against change? Everyone wants the new, the hot, the fresh. Change means better, right? Ask anyone if they want to make more money, pay less taxes, be safer and create a better life for their children,…
130 million can’t be wrong Here we live in a climate of hatred, terrorism, a political campaign that is anything but friendly or intellectually stimulating. Marketers spending millions if not billions on ways to create virality and giving names and…
One of the most thoughtful minds in the public discourse is Charlie Rose. From his PBS program to his CBS reporting, he is able to constantly shine a new light and different perspective on art, politics and the top stories…
No matter what your political beliefs, there’s no doubting hundreds of millions of dollars are being spent on this year’s early Presidential election cycle. Here are five lessons to learn from the candidates and their marketing teams: 1. Branding is…
In the last post I wrote about the Democratic side of the Presidential Campaigns, this time we’ll focus a little on the Republicans. Per the usual disclaimer, I will not speak to ideology or of specific politics, but rather as…
Fascinating! It’s really the only word you can use to describe what is happening right now in the 2016 presidential campaign cycle and in particular, how we can learn marketing tricks to help us in our own work. This will…