Each year I take delight in sharing a few of my observations from the “Super Bowl of Advertising”… the Super Bowl. Sometimes the ads we see make us laugh or cry or think, and as far as the marketers are…
Blog Archives
Super Bowl Teachable Moment
Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last…
Change and the Perception of Change
How can you argue against change? Everyone wants the new, the hot, the fresh. Change means better, right? Ask anyone if they want to make more money, pay less taxes, be safer and create a better life for their children,…
130 Million and $1.9 Billion – Numbers for the Week
130 million can’t be wrong Here we live in a climate of hatred, terrorism, a political campaign that is anything but friendly or intellectually stimulating. Marketers spending millions if not billions on ways to create virality and giving names and…
Culture Defines Us
One of the most thoughtful minds in the public discourse is Charlie Rose. From his PBS program to his CBS reporting, he is able to constantly shine a new light and different perspective on art, politics and the top stories…
5 Marketing Tips from the Presidential Primary Campaigns
No matter what your political beliefs, there’s no doubting hundreds of millions of dollars are being spent on this year’s early Presidential election cycle. Here are five lessons to learn from the candidates and their marketing teams: 1. Branding is…
Marketing Musings from the Presidential Campaign: Red Edition
In the last post I wrote about the Democratic side of the Presidential Campaigns, this time we’ll focus a little on the Republicans. Per the usual disclaimer, I will not speak to ideology or of specific politics, but rather as…
Marketing Musings from the Presidential Campaign Blue Edition
Fascinating! It’s really the only word you can use to describe what is happening right now in the 2016 presidential campaign cycle and in particular, how we can learn marketing tricks to help us in our own work. This will…
Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org. You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.