Blog Archives

2 Years Removed from the Ice Bucket Challenge

I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons

Posted in Arts, Collaboration, Creativity, Event Marketing, Fundraising, Marketing, Social Media, Synergy

2016 Events Marketing Trends A-Z; First Edition

Hot off the virtual presses, the 2016 Events Marketing Trends A-Z First Edition with letter A-M covered. Article appears on pages 29-31 Thanks to our friends at International Festival and Events Association where this article first appeared. Watch for N-Z

Posted in Brand, Collaboration, Event Marketing, IFEA, Marketing

The Joy of Space-X

In case you missed it, last month Space-X, the Elon Musk-led space racers, accomplished what some may have thought to be the unimaginable. As part of their continuing progress towards making space travel commonplace, Space-X launched a rocket with a

Posted in Collaboration, Motivation, Synergy

Top 10 #Giving Tuesday Tips for the 45-Day Mark

On Your Hashtags, Get Set, GO! With #Giving Tuesday (#GT) now under 45 days away, your Executive Director is asking what’s the plan.  Do you have a plan? #GT is the international phenomenon that has become the brand name for

Posted in #Giving Tuesday, Collaboration, Fundraising, Marketing, Social Media

#Giving Tuesday Podcast

Thank you to Beth Brodovsky for the invitation to participate in the Driving Participation series of podcasts focused on #Giving Tuesday. During the conversation, we shared some insights on where #Giving Tuesday is in 2015, it’s fourth year of existence and where

Posted in #Giving Tuesday, Collaboration, Fundraising

Collaboration Month Concludes with Final 5 Tips

Well, it looks like we’ve come to the end of March and Collaboration Month. Not necessarily a national month of recognizing those who Collaborate, but as I spent a good deal of the month writing, preparing and speaking on the

Posted in Collaboration, Marketing, Partnerships, Synergy

Conference Impressions and Collaboration Continued

Had a great time working with the folks at the Arts Reach Conference at NYU last weekend. Lots of great ideas and stimuli to bring back to the office and share with others. I did have a sense of overall

Posted in Collaboration, Marketing, Partnerships, Synergy

Collaboration Week Part 3

Hope you’ve been following along the past few days as we dig deep into several levels of collaborations between non-profits and arts organizations. I’ve been extremely privileged to work with some great people (and some other true characters) on collaborative

Posted in Collaboration, Failure, Marketing, Partnerships, Synergy

Collaboration Week Part 2

As collaboration week continues, I’m happy to report there’s been added excitement surrounding the current Allentown Arts Marketing cooperative and as we share the concept for the future throughout the business and artistic organizations, there seems to be growing momentum

Posted in Collaboration, Marketing, Partnerships, Synergy
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.