Blog Archives

And a Baby Giraffe Makes Three

As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas

Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy

Who’s Your Target? Promos That Don’t Make Sense

There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer

Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media

2 Years Removed from the Ice Bucket Challenge

I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons

Posted in Arts, Collaboration, Creativity, Event Marketing, Fundraising, Marketing, Social Media, Synergy

Some Crowdfunding Ruminations

To my friends in the organizational fundraising world, we need to have a talk about crowdfunding. What happens if you don’t have a crowd? Clearly, there will be no funding. Yet, still some organizations try to make this square peg

Posted in Fundraising, Marketing, Planning, Social Media

Audit Fun for Arts & Events Marketers – An Intro

So here you are, running 100 miles per hour, eyes focused onto your laptop, mobile phone by your side, you’ve got this. You’re a marketing professional ready to make the next event, festival, arts installation, dance performance or concert a

Posted in Accountability, Content Marketing, Marketing, Marketing Audits, Planning, Social Media

Instagram Growing Fast

Here’s a little chart on the current and future projections for the US Social Network thanks to eMarketer. Facebook remains the king, but Instagram has come so far so fast. Are you using Instagram? I guess some people still use

Posted in Content Marketing, Marketing, Social Media

Marketing Musings from the Presidential Campaign Blue Edition

Fascinating! It’s really the only word you can use to describe what is happening right now in the 2016 presidential campaign cycle and in particular, how we can learn marketing tricks to help us in our own work. This will

Posted in Brand, Marketing, Politics, Social Media

5 Marketing Questions to Review 2015 & Plan for 2016

For most of us, our events are in the rear view mirror for the year 2015. Tents are down, signage is packed, sponsors are thanked, yet there is still some work to be done. As we prepare for 2016 and

Posted in Brand, Content Marketing, Event Marketing, Marketing, Planning, Social Media

Take This #Giving Tuesday Preparedness Quiz

Are you in the throws of preparing for #Giving Tuesday 2015 and just not sure if you’re ready or on the right track? Take this quick #GT Preparedness Quiz to see if you are ready for December 1. https://www.surveymonkey.com/r/KH7HLLZ We’ll

Posted in #Giving Tuesday, Fundraising, Marketing, Social Media

Top 10 #Giving Tuesday Tips for the 45-Day Mark

On Your Hashtags, Get Set, GO! With #Giving Tuesday (#GT) now under 45 days away, your Executive Director is asking what’s the plan.  Do you have a plan? #GT is the international phenomenon that has become the brand name for

Posted in #Giving Tuesday, Collaboration, Fundraising, Marketing, Social Media
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.