In the last post I wrote about the Democratic side of the Presidential Campaigns, this time we’ll focus a little on the Republicans. Per the usual disclaimer, I will not speak to ideology or of specific politics, but rather as…
In the last post I wrote about the Democratic side of the Presidential Campaigns, this time we’ll focus a little on the Republicans. Per the usual disclaimer, I will not speak to ideology or of specific politics, but rather as…
Fascinating! It’s really the only word you can use to describe what is happening right now in the 2016 presidential campaign cycle and in particular, how we can learn marketing tricks to help us in our own work. This will…
Here’s a brief overview of copyrights and trademarks for those of you who might have questions. While its not mandatory for those of us toiling in the marketing trenches to know all of the details, it is certainly good to…
Hot off the virtual presses, the 2016 Events Marketing Trends A-Z First Edition with letter A-M covered. Article appears on pages 29-31 Thanks to our friends at International Festival and Events Association where this article first appeared. Watch for N-Z…
A friend of mine and I have had the tradition over the past decade plus to text one another throughout the Super Bowl on the status of the ads, the game, the halftime and in turn, America. Sometimes there have…
Disclaimer – I am not a huge Star Wars fan. As a matter of fact, I’m one of only a few humans in the civilized world that has seen only one (the first) Star Wars movie. Do not hold this…
For most of us, our events are in the rear view mirror for the year 2015. Tents are down, signage is packed, sponsors are thanked, yet there is still some work to be done. As we prepare for 2016 and…
Thanks to everyone who joined in on today’s conversation on Building Blocks of Brand for the International Festival and Events Associations (IFEA). Some takeaways from me: • I can’t believe how fired up I get about subjects like branding and…
Woke up this morning to a report about the most successful brands in the world. In preparation for an upcoming webinar and companion article for the IFEA, I’ve been doing a lot of work recently on brands and how brand…
I’ve presented and written about the brilliance of the Taylor Swift brand in the past, but rumors of her being the subject of another celebrity social media hacking incident once again has me in praise of Ms. Swift and her…