Blog Archives

Marketing Musings from the Presidential Campaign: Red Edition

In the last post I wrote about the Democratic side of the Presidential Campaigns, this time we’ll focus a little on the Republicans. Per the usual disclaimer, I will not speak to ideology or of specific politics, but rather as

Posted in Brand, Content Marketing, Marketing, Politics

Marketing Musings from the Presidential Campaign Blue Edition

Fascinating! It’s really the only word you can use to describe what is happening right now in the 2016 presidential campaign cycle and in particular, how we can learn marketing tricks to help us in our own work. This will

Posted in Brand, Marketing, Politics, Social Media

Protecting Your Brand

Here’s a brief overview of copyrights and trademarks for those of you who might have questions. While its not mandatory for those of us toiling in the marketing trenches to know all of the details, it is certainly good to

Posted in Brand, Marketing

2016 Events Marketing Trends A-Z; First Edition

Hot off the virtual presses, the 2016 Events Marketing Trends A-Z First Edition with letter A-M covered. Article appears on pages 29-31 Thanks to our friends at International Festival and Events Association where this article first appeared. Watch for N-Z

Posted in Brand, Collaboration, Event Marketing, IFEA, Marketing

Super Bowl Meh

A friend of mine and I have had the tradition over the past decade plus to text one another throughout the Super Bowl on the status of the ads, the game, the halftime and in turn, America. Sometimes there have

Posted in Brand, Content Marketing, Creativity, Marketing

Starwarsification of American Culture

Disclaimer – I am not a huge Star Wars fan. As a matter of fact, I’m one of only a few humans in the civilized world that has seen only one (the first) Star Wars movie. Do not hold this

Posted in Brand, Creativity, Marketing, Partnerships, Sponsorships, Synergy

5 Marketing Questions to Review 2015 & Plan for 2016

For most of us, our events are in the rear view mirror for the year 2015. Tents are down, signage is packed, sponsors are thanked, yet there is still some work to be done. As we prepare for 2016 and

Posted in Brand, Content Marketing, Event Marketing, Marketing, Planning, Social Media

Branding Webinar Recap

Thanks to everyone who joined in on today’s conversation on Building Blocks of Brand for the International Festival and Events Associations (IFEA). Some takeaways from me: • I can’t believe how fired up I get about subjects like branding and

Posted in Brand, IFEA, Marketing, Partnerships, Sponsorships

Brand New Morning

Woke up this morning to a report about the most successful brands in the world. In preparation for an upcoming webinar and companion article for the IFEA, I’ve been doing a lot of work recently on brands and how brand

Posted in Brand, IFEA, Marketing

Taylor Swift Hack

I’ve presented and written about the brilliance of the Taylor Swift brand in the past, but rumors of her being the subject of another celebrity social media hacking incident once again has me in praise of Ms. Swift and her

Posted in Brand, Marketing, Social Media
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.