Blog Archives

Mindfulness, Diversity & Inclusion Pt. 2

In the last post, we wrote about the concepts of mindfulness in your marketing. This time, I’d like to delve a little deeper regarding another session I recently attended on Diversity & Inclusion. The conversation was extremely engaging and taught

Posted in Accountability, Arts, Brand, Creative Placemaking, Creativity, Diversity, Event Marketing, Inclusion, Marketing

Tesla and Thunderdog

I’m not normally one to get caught up in the prepackaged hype affiliated with the large-scale undertakings that consume our newsfeeds and cable news. But in the first full week of February 2018 – I can attest to being moved

Posted in Arts, Brand, Creativity, Marketing, Motivation, Synergy

So That’s It?

Each year I take delight in sharing a few of my observations from the “Super Bowl of Advertising”… the Super Bowl. Sometimes the ads we see make us laugh or cry or think, and as far as the marketers are

Posted in Brand, Creativity, Events, Marketing, Politics, Social Media

Real Life is Never a Waste of Time

Advertising on the other hand usually is. Just a few musings on current state of advertising in my humble opinion. I find myself asking this question a lot – where has all of the creativity gone? Usually I wait until the “Super

Posted in Arts, Brand, Content Marketing, Creativity, Marketing

And a Baby Giraffe Makes Three

As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas

Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy

America First: A Marketing Premise

I have a purely anecdotal experience to share with you from randomly walking through a big box store recently. For several months since the 2016 election and maybe even a little before, I wondered when the emphasis on “Making America

Posted in Arts, Brand, Fundraising, Marketing, Planning, Sales

Who’s Your Target? Promos That Don’t Make Sense

There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer

Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media

DIY Marketing Audits – The Basics

After taking the time to determine whether or not embarking in an audit is the most important and valuable use of your time, it is time to focus on the basics of the audit trail. While financial audits of organizations

Posted in Accountability, Brand, Content Marketing, Event Marketing, Fundraising, Marketing, Marketing Audits, Planning

5 Marketing Tips from the Presidential Primary Campaigns

No matter what your political beliefs, there’s no doubting hundreds of millions of dollars are being spent on this year’s early Presidential election cycle. Here are five lessons to learn from the candidates and their marketing teams: 1. Branding is

Posted in Brand, Marketing, Politics

Marketing Musings from the Presidential Campaign: Red Edition

In the last post I wrote about the Democratic side of the Presidential Campaigns, this time we’ll focus a little on the Republicans. Per the usual disclaimer, I will not speak to ideology or of specific politics, but rather as

Posted in Brand, Content Marketing, Marketing, Politics
Subscribe
Get posts delivered right to your email inbox; just enter your email address below.
Past blog posts
About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.