Blog Archives

Super Bowl Teachable Moment

Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last

Posted in Accountability, Failure, Loyalty, Motivation, Politics

Who’s Your Target? Promos That Don’t Make Sense

There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer

Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media

Dime a Dozen

As the  saying goes, ideas are a dime a dozen. The secret to making great ideas come to life is identifying the ones which will get you closer to your ultimate goal. We’ve all sat through those meetings where  intentions

Posted in Accountability, Failure, Marketing

Collaboration Week Part 3

Hope you’ve been following along the past few days as we dig deep into several levels of collaborations between non-profits and arts organizations. I’ve been extremely privileged to work with some great people (and some other true characters) on collaborative

Posted in Collaboration, Failure, Marketing, Partnerships, Synergy

What did you fail at today?

Read this great article about the founder of Spanx (thank you 99U) and her upbringing when her father challenged her with the question “What did you fail at today?” throughout her upbringing. While hers is a success story of one

Posted in Failure, Marketing
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.