Blog Archives

Four Failsafe Ways to Leverage Your Own Event

Making the right decision regarding a promotion at one of your events takes a fabulous knowledge of your audience, a splash of creativity, good constructive dialogue between the team members and resources both financial and time, in order to succeed.

Posted in Creativity, Event Marketing, Marketing

Promotions at Events: Activating Different Audience Segments

When confronted with the challenge of multiple audiences at the same event it takes a little ingenuity and creativity to get your guests to engage at the level you wish. Sure, most zen marketers believe everything to be organic and

Posted in Creativity, Event Marketing, Fundraising, Marketing, Sales, Sponsorships
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.