
Although you may not here this from an FDA or CDC official, but parents and gift givers around the globe should be alerted to the fact that cookies, not the sugary sweets you bake, but rather those embedded on your…
Excited for @Americans4Arts post in the #NAMPC Blog Salon. Room Where It Happens gives keys to help arts marketers to succeed.
In the last post, we wrote about the concepts of mindfulness in your marketing. This time, I’d like to delve a little deeper regarding another session I recently attended on Diversity & Inclusion. The conversation was extremely engaging and taught…
At a recent conference, I had the opportunity to experience a session entitled Messaging for a New Era hosted by Jennifer Edwards, a self-styled dancer-storyteller-strategist-facilitator. I encourage you to check out her work at: www.jened.com. The concept behind the…
How can you argue against change? Everyone wants the new, the hot, the fresh. Change means better, right? Ask anyone if they want to make more money, pay less taxes, be safer and create a better life for their children,…
I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons…
Into every life a little rain must fall. But for event and festival organizers who spend the majority of their lives promoting outdoor events, rain is the ultimate four-letter word. But knowing that inclement weather will be a factor and…
After taking the time to determine whether or not embarking in an audit is the most important and valuable use of your time, it is time to focus on the basics of the audit trail. While financial audits of organizations…
Hot off the virtual presses, the 2016 Events Marketing Trends A-Z First Edition with letter A-M covered. Article appears on pages 29-31 Thanks to our friends at International Festival and Events Association where this article first appeared. Watch for N-Z…
For most of us, our events are in the rear view mirror for the year 2015. Tents are down, signage is packed, sponsors are thanked, yet there is still some work to be done. As we prepare for 2016 and…