Blog Archives

2016 Events Marketing Trends A-Z; First Edition

Hot off the virtual presses, the 2016 Events Marketing Trends A-Z First Edition with letter A-M covered. Article appears on pages 29-31 Thanks to our friends at International Festival and Events Association where this article first appeared. Watch for N-Z

Posted in Brand, Collaboration, Event Marketing, IFEA, Marketing

Branding Webinar Recap

Thanks to everyone who joined in on today’s conversation on Building Blocks of Brand for the International Festival and Events Associations (IFEA). Some takeaways from me: • I can’t believe how fired up I get about subjects like branding and

Posted in Brand, IFEA, Marketing, Partnerships, Sponsorships

Brand New Morning

Woke up this morning to a report about the most successful brands in the world. In preparation for an upcoming webinar and companion article for the IFEA, I’ve been doing a lot of work recently on brands and how brand

Posted in Brand, IFEA, Marketing

7 Steps of Building a Marketing Plan that Works

Plan the Work, Work the Plan It’s a Monday morning, roughly three months since your last event, and your boss comes to you and says, “The Board meeting over the weekend went extremely well. So well, that we’ve decided we’re

Posted in IFEA, Marketing, Planning

Thank you IFEA!

I’ve always been an admirer of International Festivals and Events Association. Many good friends I know have been a part of the organization for years and have very powerful and emotional ties to the group of events professionals. Colleagues of

Posted in IFEA, Marketing, Partnerships, Sponsorships
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.