Blog Archives

America First: A Marketing Premise

I have a purely anecdotal experience to share with you from randomly walking through a big box store recently. For several months since the 2016 election and maybe even a little before, I wondered when the emphasis on “Making America

Posted in Arts, Brand, Fundraising, Marketing, Planning, Sales

Dr. Seuss Teaches Marketing

I love nothing more than when you can boil marketing down to it’s simplest form. In this case Chris – The Brain – Hoyt shows the simple lessons of sales and marketing as framed in “Green Eggs and Ham.” Great

Posted in Marketing, Sales

Promotions at Events: Activating Different Audience Segments

When confronted with the challenge of multiple audiences at the same event it takes a little ingenuity and creativity to get your guests to engage at the level you wish. Sure, most zen marketers believe everything to be organic and

Posted in Creativity, Event Marketing, Fundraising, Marketing, Sales, Sponsorships

Sales Force – The Accidental Windfall

The phone rings in the office one day. Out of the blue an order that is 25% of your annual budget is on the other end. But wait! How can that be? You’ve been working diligently on another project, which

Posted in Fundraising, Marketing, Marketist, Partnerships, Sales
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.