Blog Archives

Super Bowl Teachable Moment

Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last

Posted in Accountability, Failure, Loyalty, Motivation, Politics

Baking Premium Access into Your Plan

Airlines do it. Retailers do it. Hoteliers do it. Sports team do it, but in a slightly different way. Many of the largest non-profit arts organizations do it, for yet another set of reasons. So why don’t you? What are

Posted in Creativity, Fundraising, Loyalty, Marketing, Marketist

Frequent Flyers for the Arts?

Airlines do it. Retailers do it. Hoteliers do it. Sports team do it, but in a slightly different way. Many of the largest non-profit arts organizations do it, for yet another set of reasons. So why don’t you? What are

Posted in Creativity, Loyalty, Marketing, Marketist
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.