Blog Archives

Reaching the Tipping Point in Each Project Part 3

Further exploration of the tipping point takes us to the defining of a project or campaign that can be affected by the phenomenon. Is our organization too small to generate impact? Do we not create enough excitement or awareness in

Posted in Marketing, Marketist, Tipping Point

Putting Yourself Out There; Tipping Point Part 2

The Finer Points on the Tipping Point Part 2 As we wrote in an earlier installment, the tipping point is made up of an initial action, followed up by several quick actions and interactions that start the momentum of a

Posted in Marketing, Marketist, Tipping Point

Finer Points on the Tipping Point Part 1

So much has been written on the science and the psychology of the tipping point that it’s hard to find anything new to write about the phenomenon. But what may not have been explored is how this basic of all

Posted in Creativity, Marketing, Marketist, Tipping Point
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.