Blog Archives

Cross Your T’s Before You Cross-Promote

Ideally you should be able to combine different projects and programs all across your organization in an effort to improve the results of each. But for many, the cross-promotion inevitably gets stalled because the proper steps are not outlined and

Posted in Fundraising, Marketing, Marketist, Synergy

Managing Creativity; Some Ideas for Success

Ideas are all around us. It doesn’t make them all great ideas, but nevertheless in the vastness of creativity, it is important to embrace the good ones, and let the other ones go for a future time – or the

Posted in Content Marketing, Creativity, Marketing, Synergy

Rubik’s Cube of Marketing

Many of marketing’s biggest challenges are just like puzzles where there are separate moves one can make to come up with a solution. If you’ve ever played with a Rubik’s cube, you can sort of identify with the puzzle. A

Posted in Creativity, Marketing, Marketist, Partnerships, Synergy

Synergy is Not a Four Letter Word

It’s hard to know when it’s going to hit you. You could be simply walking along the street minding your own business. Or you could be staring out the window trying to figure out how to make the impossible possible.

Posted in Fundraising, Marketing, Partnerships, Sponsorships, Synergy
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.