Blog Archives

Corona Insights Post: Arts & Culture in Allentown

  How Allentown is using art to shape its downtown  

Posted in Arts, Collaboration, Creative Placemaking, Creativity, Partnerships, Planning, Synergy

And a Baby Giraffe Makes Three

As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas

Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy

Starwarsification of American Culture

Disclaimer – I am not a huge Star Wars fan. As a matter of fact, I’m one of only a few humans in the civilized world that has seen only one (the first) Star Wars movie. Do not hold this

Posted in Brand, Creativity, Marketing, Partnerships, Sponsorships, Synergy

Collaboration Month Concludes with Final 5 Tips

Well, it looks like we’ve come to the end of March and Collaboration Month. Not necessarily a national month of recognizing those who Collaborate, but as I spent a good deal of the month writing, preparing and speaking on the

Posted in Collaboration, Marketing, Partnerships, Synergy

Conference Impressions and Collaboration Continued

Had a great time working with the folks at the Arts Reach Conference at NYU last weekend. Lots of great ideas and stimuli to bring back to the office and share with others. I did have a sense of overall

Posted in Collaboration, Marketing, Partnerships, Synergy

Collaboration Week Part 3

Hope you’ve been following along the past few days as we dig deep into several levels of collaborations between non-profits and arts organizations. I’ve been extremely privileged to work with some great people (and some other true characters) on collaborative

Posted in Collaboration, Failure, Marketing, Partnerships, Synergy

Collaboration Week Part 2

As collaboration week continues, I’m happy to report there’s been added excitement surrounding the current Allentown Arts Marketing cooperative and as we share the concept for the future throughout the business and artistic organizations, there seems to be growing momentum

Posted in Collaboration, Marketing, Partnerships, Synergy

Branding Webinar Recap

Thanks to everyone who joined in on today’s conversation on Building Blocks of Brand for the International Festival and Events Associations (IFEA). Some takeaways from me: • I can’t believe how fired up I get about subjects like branding and

Posted in Brand, IFEA, Marketing, Partnerships, Sponsorships

Thank you IFEA!

I’ve always been an admirer of International Festivals and Events Association. Many good friends I know have been a part of the organization for years and have very powerful and emotional ties to the group of events professionals. Colleagues of

Posted in IFEA, Marketing, Partnerships, Sponsorships

Sales Force – The Accidental Windfall

The phone rings in the office one day. Out of the blue an order that is 25% of your annual budget is on the other end. But wait! How can that be? You’ve been working diligently on another project, which

Posted in Fundraising, Marketing, Marketist, Partnerships, Sales
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.