Blog Archives

Culture Defines Us

One of the most thoughtful minds in the public discourse is Charlie Rose. From his PBS program to his CBS reporting, he is able to constantly shine a new light and different perspective on art, politics and the top stories

Posted in Arts, Creativity, Events, Politics

Some Crowdfunding Ruminations

To my friends in the organizational fundraising world, we need to have a talk about crowdfunding. What happens if you don’t have a crowd? Clearly, there will be no funding. Yet, still some organizations try to make this square peg

Posted in Fundraising, Marketing, Planning, Social Media

DIY Marketing Audits – The Basics

After taking the time to determine whether or not embarking in an audit is the most important and valuable use of your time, it is time to focus on the basics of the audit trail. While financial audits of organizations

Posted in Accountability, Brand, Content Marketing, Event Marketing, Fundraising, Marketing, Marketing Audits, Planning

Audit Fun for Arts & Events Marketers – An Intro

So here you are, running 100 miles per hour, eyes focused onto your laptop, mobile phone by your side, you’ve got this. You’re a marketing professional ready to make the next event, festival, arts installation, dance performance or concert a

Posted in Accountability, Content Marketing, Marketing, Marketing Audits, Planning, Social Media

5 Marketing Tips from the Presidential Primary Campaigns

No matter what your political beliefs, there’s no doubting hundreds of millions of dollars are being spent on this year’s early Presidential election cycle. Here are five lessons to learn from the candidates and their marketing teams: 1. Branding is

Posted in Brand, Marketing, Politics

Marketing Musings from the Presidential Campaign: Red Edition

In the last post I wrote about the Democratic side of the Presidential Campaigns, this time we’ll focus a little on the Republicans. Per the usual disclaimer, I will not speak to ideology or of specific politics, but rather as

Posted in Brand, Content Marketing, Marketing, Politics

Instagram Growing Fast

Here’s a little chart on the current and future projections for the US Social Network thanks to eMarketer. Facebook remains the king, but Instagram has come so far so fast. Are you using Instagram? I guess some people still use

Posted in Content Marketing, Marketing, Social Media

Marketing Musings from the Presidential Campaign Blue Edition

Fascinating! It’s really the only word you can use to describe what is happening right now in the 2016 presidential campaign cycle and in particular, how we can learn marketing tricks to help us in our own work. This will

Posted in Brand, Marketing, Politics, Social Media

Protecting Your Brand

Here’s a brief overview of copyrights and trademarks for those of you who might have questions. While its not mandatory for those of us toiling in the marketing trenches to know all of the details, it is certainly good to

Posted in Brand, Marketing

2016 Events Marketing Trends A-Z; First Edition

Hot off the virtual presses, the 2016 Events Marketing Trends A-Z First Edition with letter A-M covered. Article appears on pages 29-31 Thanks to our friends at International Festival and Events Association where this article first appeared. Watch for N-Z

Posted in Brand, Collaboration, Event Marketing, IFEA, Marketing
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.