Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last…
Blog Archives
Who’s Your Target? Promos That Don’t Make Sense
There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer…
Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media
Change and the Perception of Change
How can you argue against change? Everyone wants the new, the hot, the fresh. Change means better, right? Ask anyone if they want to make more money, pay less taxes, be safer and create a better life for their children,…
2 Years Removed from the Ice Bucket Challenge
I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons…
Posted in Arts, Collaboration, Creativity, Event Marketing, Fundraising, Marketing, Social Media, Synergy
Pick Your Force Majeur; Lemons into Lemonade
Into every life a little rain must fall. But for event and festival organizers who spend the majority of their lives promoting outdoor events, rain is the ultimate four-letter word. But knowing that inclement weather will be a factor and…
5 Ways “Hamilton” is Winning the Marketing Game
Great article about the lessons to be learned from “Hamilton” and it’s marketing outreach. Common sense and practicality combine here for some fantastic results. How can you use these ideas to promote your organization, festival or events! http://www.campaignlive.com/article/5-ways-hamilton-winning-marketing-game/1396447
Posted in Marketing
130 Million and $1.9 Billion – Numbers for the Week
130 million can’t be wrong Here we live in a climate of hatred, terrorism, a political campaign that is anything but friendly or intellectually stimulating. Marketers spending millions if not billions on ways to create virality and giving names and…
Culture Defines Us
One of the most thoughtful minds in the public discourse is Charlie Rose. From his PBS program to his CBS reporting, he is able to constantly shine a new light and different perspective on art, politics and the top stories…
Some Crowdfunding Ruminations
To my friends in the organizational fundraising world, we need to have a talk about crowdfunding. What happens if you don’t have a crowd? Clearly, there will be no funding. Yet, still some organizations try to make this square peg…
DIY Marketing Audits – The Basics
After taking the time to determine whether or not embarking in an audit is the most important and valuable use of your time, it is time to focus on the basics of the audit trail. While financial audits of organizations…
Posted in Accountability, Brand, Content Marketing, Event Marketing, Fundraising, Marketing, Marketing Audits, Planning
Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org. You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.