Stop me if you’ve heard this one before… “Millennials are an important segment for marketers to reach. They are the key to our long-term sustainability and existence.” Hopefully this is doesn’t come as a surprise to you – but we’ve…
Blog Archives
Under the Influence
There’s probably no more topical topic right now in the world of social media and marketing than influencers. Typically the bastion of the major brands, influencers are starting to filter their way down to the local, community level where the…
Posted in Marketing
And a Baby Giraffe Makes Three
As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas…
Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy
6 Secrets to Become PA’s Next Hot Arts Marketer
Happy to have been participating with the great folks at Americans for the Arts and PA Arts Council on this project for arts marketers in Pennsylvania. Here’s a blog post on the opportunity for my Keystone colleagues! http://namp.americansforthearts.org/2017/04/10/six-secrets-on-how-to-become-pennsylvania%E2%80%99s-next-hot-arts-marketer
Posted in Marketing
America First: A Marketing Premise
I have a purely anecdotal experience to share with you from randomly walking through a big box store recently. For several months since the 2016 election and maybe even a little before, I wondered when the emphasis on “Making America…
Super Bowl Teachable Moment
Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last…
Who’s Your Target? Promos That Don’t Make Sense
There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer…
Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media
Change and the Perception of Change
How can you argue against change? Everyone wants the new, the hot, the fresh. Change means better, right? Ask anyone if they want to make more money, pay less taxes, be safer and create a better life for their children,…
2 Years Removed from the Ice Bucket Challenge
I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons…
Posted in Arts, Collaboration, Creativity, Event Marketing, Fundraising, Marketing, Social Media, Synergy
Pick Your Force Majeur; Lemons into Lemonade
Into every life a little rain must fall. But for event and festival organizers who spend the majority of their lives promoting outdoor events, rain is the ultimate four-letter word. But knowing that inclement weather will be a factor and…
Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org. You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.