Blog Archives

And a Baby Giraffe Makes Three

As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas

Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy

6 Secrets to Become PA’s Next Hot Arts Marketer

Happy to have been participating with the great folks at Americans for the Arts and PA Arts Council on this project for arts marketers in Pennsylvania. Here’s a blog post on the opportunity for my Keystone colleagues! http://namp.americansforthearts.org/2017/04/10/six-secrets-on-how-to-become-pennsylvania%E2%80%99s-next-hot-arts-marketer

Posted in Marketing

America First: A Marketing Premise

I have a purely anecdotal experience to share with you from randomly walking through a big box store recently. For several months since the 2016 election and maybe even a little before, I wondered when the emphasis on “Making America

Posted in Arts, Brand, Fundraising, Marketing, Planning, Sales

Super Bowl Teachable Moment

Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last

Posted in Accountability, Failure, Loyalty, Motivation, Politics

Who’s Your Target? Promos That Don’t Make Sense

There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer

Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media

Change and the Perception of Change

How can you argue against change? Everyone wants the new, the hot, the fresh. Change means better, right? Ask anyone if they want to make more money, pay less taxes, be safer and create a better life for their children,

Posted in Arts, Event Marketing, Events, Marketing, Politics

2 Years Removed from the Ice Bucket Challenge

I’ve often wondered what was the impact of the Ice Bucket Challenge in support of ALS from 2014. This New Yorker article is excellent. http://www.newyorker.com/magazine/2016/07/25/als-and-the-ice-bucket-challenge I for one also wish we were doing more for good than simply playing Pokemon. Lessons

Posted in Arts, Collaboration, Creativity, Event Marketing, Fundraising, Marketing, Social Media, Synergy

Pick Your Force Majeur; Lemons into Lemonade

Into every life a little rain must fall. But for event and festival organizers who spend the majority of their lives promoting outdoor events, rain is the ultimate four-letter word. But knowing that inclement weather will be a factor and

Posted in Event Marketing, Events, Fundraising, Marketing

5 Ways “Hamilton” is Winning the Marketing Game

Great article about the lessons to be learned from “Hamilton” and it’s marketing outreach. Common sense and practicality combine here for some fantastic results. How can you use these ideas to promote your organization, festival or events! http://www.campaignlive.com/article/5-ways-hamilton-winning-marketing-game/1396447

Posted in Marketing

130 Million and $1.9 Billion – Numbers for the Week

130 million can’t be wrong Here we live in a climate of hatred, terrorism, a political campaign that is anything but friendly or intellectually stimulating. Marketers spending millions if not billions on ways to create virality and giving names and

Posted in Arts, Content Marketing, Events, Marketing, Politics
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Past blog posts
About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.