Although you may not here this from an FDA or CDC official, but parents and gift givers around the globe should be alerted to the fact that cookies, not the sugary sweets you bake, but rather those embedded on your…
Blog Archives
Room Where It Happens
Excited for @Americans4Arts post in the #NAMPC Blog Salon. Room Where It Happens gives keys to help arts marketers to succeed.
Mindfulness, Diversity & Inclusion Pt. 2
In the last post, we wrote about the concepts of mindfulness in your marketing. This time, I’d like to delve a little deeper regarding another session I recently attended on Diversity & Inclusion. The conversation was extremely engaging and taught…
Posted in Accountability, Arts, Brand, Creative Placemaking, Creativity, Diversity, Event Marketing, Inclusion, Marketing
Mindfulness, Diversity & Inclusion Pt. 1
At a recent conference, I had the opportunity to experience a session entitled Messaging for a New Era hosted by Jennifer Edwards, a self-styled dancer-storyteller-strategist-facilitator. I encourage you to check out her work at: www.jened.com. The concept behind the…
Tesla and Thunderdog
I’m not normally one to get caught up in the prepackaged hype affiliated with the large-scale undertakings that consume our newsfeeds and cable news. But in the first full week of February 2018 – I can attest to being moved…
So That’s It?
Each year I take delight in sharing a few of my observations from the “Super Bowl of Advertising”… the Super Bowl. Sometimes the ads we see make us laugh or cry or think, and as far as the marketers are…
Bold North: Branding Brilliance
As many of you know from posts over the years, I love Super Bowl Sunday more for what it tells us about American culture, marketing and advertising than the actual game of football. This year is no different, although I am…
Posted in Marketing
Real Life is Never a Waste of Time
Advertising on the other hand usually is. Just a few musings on current state of advertising in my humble opinion. I find myself asking this question a lot – where has all of the creativity gone? Usually I wait until the “Super…
Where you at?
Salutations! It’s been quite a while since my last post. My apologies. It’s been quite the past several months of activity – from sponsorships to arts marketing bootcamps to mentorships and a new project on arts-led economic development – the…
Experiential Marketing and You
Stop me if you’ve heard this one before… “Millennials are an important segment for marketers to reach. They are the key to our long-term sustainability and existence.” Hopefully this is doesn’t come as a surprise to you – but we’ve…
Posted in Marketing
Sean King has been consulting with small businesses and non-profit organizations for 25 years. Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference. Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org. You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.