Blog Archives

Real Life is Never a Waste of Time

Advertising on the other hand usually is. Just a few musings on current state of advertising in my humble opinion. I find myself asking this question a lot – where has all of the creativity gone? Usually I wait until the “Super

Posted in Arts, Brand, Content Marketing, Creativity, Marketing

Where you at?

Salutations! It’s been quite a while since my last post. My apologies. It’s been quite the past several months of activity – from sponsorships to arts marketing bootcamps to mentorships and a new project on arts-led economic development – the

Posted in Arts, Creativity, Events, Marketing, Sponsorships

Experiential Marketing and You

Stop me if you’ve heard this one before… “Millennials are an important segment for marketers to reach. They are the key to our long-term sustainability and existence.” Hopefully this is doesn’t come as a surprise to you – but we’ve

Posted in Marketing

Under the Influence

There’s probably no more topical topic right now in the world of social media and marketing than influencers. Typically the bastion of the major brands, influencers are starting to filter their way down to the local, community level where the

Posted in Marketing

And a Baby Giraffe Makes Three

As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas

Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy

6 Secrets to Become PA’s Next Hot Arts Marketer

Happy to have been participating with the great folks at Americans for the Arts and PA Arts Council on this project for arts marketers in Pennsylvania. Here’s a blog post on the opportunity for my Keystone colleagues! http://namp.americansforthearts.org/2017/04/10/six-secrets-on-how-to-become-pennsylvania%E2%80%99s-next-hot-arts-marketer

Posted in Marketing

America First: A Marketing Premise

I have a purely anecdotal experience to share with you from randomly walking through a big box store recently. For several months since the 2016 election and maybe even a little before, I wondered when the emphasis on “Making America

Posted in Arts, Brand, Fundraising, Marketing, Planning, Sales

Super Bowl Teachable Moment

Whether your a sports fan or not, there is an inherent quality to sports that everyone can take away from such an instant classic as Super Bowl 51 where the Patriots came back from 25 points behind in the last

Posted in Accountability, Failure, Loyalty, Motivation, Politics

Who’s Your Target? Promos That Don’t Make Sense

There are such things as bad ideas. I have challenges with promotional efforts that don’t resound with the clarity of message or intended outcome that I think the marketer and their agents intend. Every so often, as an interested observer

Posted in Accountability, Arts, Brand, Content Marketing, Creativity, Failure, Marketing, Social Media

Change and the Perception of Change

How can you argue against change? Everyone wants the new, the hot, the fresh. Change means better, right? Ask anyone if they want to make more money, pay less taxes, be safer and create a better life for their children,

Posted in Arts, Event Marketing, Events, Marketing, Politics
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.