Blog Archives

Mindfulness, Diversity & Inclusion Pt. 2

In the last post, we wrote about the concepts of mindfulness in your marketing. This time, I’d like to delve a little deeper regarding another session I recently attended on Diversity & Inclusion. The conversation was extremely engaging and taught

Posted in Accountability, Arts, Brand, Creative Placemaking, Creativity, Diversity, Event Marketing, Inclusion, Marketing

Mindfulness, Diversity & Inclusion Pt. 1

  At a recent conference, I had the opportunity to experience a session entitled Messaging for a New Era hosted by Jennifer Edwards, a self-styled dancer-storyteller-strategist-facilitator. I encourage you to check out her work at: www.jened.com. The concept behind the

Posted in Arts, Diversity, Event Marketing, Events, Inclusion

Tesla and Thunderdog

I’m not normally one to get caught up in the prepackaged hype affiliated with the large-scale undertakings that consume our newsfeeds and cable news. But in the first full week of February 2018 – I can attest to being moved

Posted in Arts, Brand, Creativity, Marketing, Motivation, Synergy

So That’s It?

Each year I take delight in sharing a few of my observations from the “Super Bowl of Advertising”… the Super Bowl. Sometimes the ads we see make us laugh or cry or think, and as far as the marketers are

Posted in Brand, Creativity, Events, Marketing, Politics, Social Media

Bold North: Branding Brilliance

As many of you know from posts over the years, I love Super Bowl Sunday more for what it tells us about American culture, marketing and advertising than the actual game of football. This year is no different, although I am

Posted in Marketing

Real Life is Never a Waste of Time

Advertising on the other hand usually is. Just a few musings on current state of advertising in my humble opinion. I find myself asking this question a lot – where has all of the creativity gone? Usually I wait until the “Super

Posted in Arts, Brand, Content Marketing, Creativity, Marketing

Where you at?

Salutations! It’s been quite a while since my last post. My apologies. It’s been quite the past several months of activity – from sponsorships to arts marketing bootcamps to mentorships and a new project on arts-led economic development – the

Posted in Arts, Creativity, Events, Marketing, Sponsorships

Experiential Marketing and You

Stop me if you’ve heard this one before… “Millennials are an important segment for marketers to reach. They are the key to our long-term sustainability and existence.” Hopefully this is doesn’t come as a surprise to you – but we’ve

Posted in Marketing

Under the Influence

There’s probably no more topical topic right now in the world of social media and marketing than influencers. Typically the bastion of the major brands, influencers are starting to filter their way down to the local, community level where the

Posted in Marketing

And a Baby Giraffe Makes Three

As millions of followers can attest to, for a short period this spring a giraffe in upstate New York took the online world by storm. Lasting a little longer than most online trends, the weeks turned into months until alas

Posted in Arts, Brand, Content Marketing, Creative Placemaking, Creativity, Events, Fundraising, Marketing, Partnerships, Social Media, Sponsorships, Synergy
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About Sean King
Sean King has been consulting with small businesses and non-profit organizations for 25 years.  Currently, Sean is a principle in the Aspire Consulting Group providing solutions and training for arts, events and non-profit marketing professionals and their organizations. Clients include Youth Education in the Arts (YEA!) and a growing list of satisfied organizations. Sean speaks regularly throughout the United States including at the IFEA Annual Conference, Arts Reach Conference, AFP, 92Y, CiviCRM User Summit, PA Council on the Arts, Michigan Festivals & Event Annual Conference.  Sean serves as the Marketing Chairperson for the Hamilton District Main Street program in Allentown and is a Co-Chair of the Arts & Culture Committee for the Upside Allentown initiative. He also blogs a artsmarketingblog.org.  You can follow Sean on Twitter @skingaspire. Sean resides with his wife Natalie and son Haydn in the global crossroads of Fogelsville, Pa.